The online world has changed. People have shorter attention spans, lower trust, and a lot more skepticism. This has made both extremes weaker. Free content does not convert like it used to and high ticket offers are harder to sell to cold traffic.
Free lead magnets, free webinars, and free email opt-ins attract the wrong people. When someone gets something for nothing, they do not value it. They do not watch it, use it, or take any action. A free opt-in fills your list with people who are never going to buy.
On the other end, selling something expensive to cold traffic creates the opposite problem. It asks for too much trust too early. It is the marketing equivalent of asking someone to marry you before going on your first date. It is awkward, uncomfortable, and almost always unsuccessful.
Low ticket creates the perfect middle ground. When someone spends money with you, they are making a small commitment, and that tiny commitment changes both how they perceive you, and how they themselves behave.
A buyer pays more attention than a free lead. A buyer consumes your content, which builds their trust in you. A buyer wants the next step. A buyer is far more valuable than someone who signs up for free.
Our data across multiple funnels shows that someone who spends even seven dollars is two to three times more likely to invest in a higher priced product or program.
Low ticket funnels work so well right now because they remove friction from the relationship. The risk is low for the buyer and the value is high. When someone gets a real win from a small purchase, trust builds fast. From that point, guiding them into your deeper programs feels natural instead of forced.
This is why low ticket funnels are outperforming free funnels on the front end and outperforming high ticket on cold traffic. They meet people where they are, create instant momentum, and turn strangers into customers without pressure.
Everything inside this workshop is built around that idea. You get the exact system that makes low ticket work today and you will see how simple it is to apply it to your own niche.
Ready to make this work for your business?