Trying to Sell a High Ticket Offer to Cold Traffic Is Like Asking Someone to Marry You on the First Date

Running ads directly to high-ticket struggles to scale because it skips the getting-to-know-you phase.

The first step is creating buyers.
The second step is selling your high-ticket offer.

Low-ticket offers handle step one by filtering buyers from non-buyers. Once that happens, step two becomes easier, cheaper, and far more consistent.

This ebook breaks down the simple two-step process we’ve used to generate more than $55 million in tracked online sales.

Trying to Sell a High Ticket Offer to Cold Traffic Is Like Asking Someone to Marry You on the First Date

Running ads directly to high-ticket struggles to scale because it skips the getting-to-know-you phase.

1. The first step is creating buyers.

2. The second step is selling your high-ticket offer.

Low-ticket offers handle step one by filtering buyers from non-buyers. Once that happens, step two becomes easier, cheaper, and far more consistent.

This ebook breaks down the simple two-step process we’ve used to generate more than $55 million in tracked online sales.

If you’re running ads to webinars or sales calls
hoping the numbers will work out...

The Two-Step Process That
Changes funnel Economics

STEP 1: Create Buyers From Cold Traffic

  • Turning Cold Traffic Into Buyers. How a simple low-ticket front-end converts cold traffic into paying customers, without launches, webinars, or complex funnels.
  • Why Paid Buyers Behave Differently Than Free Leads. What changes the moment someone spends money, and why buyers engage, convert, and follow through at a higher level from day one.
  • Why Small Purchases Change Funnel Economics. The psychology behind why a low-priced entry offer creates momentum, lowers friction, and improves conversion later in the funnel.
  • Choosing the Right Low-Ticket Offer. How to extract a simple front-end from what you already sell, so people are willing to buy immediately, even if they’ve never heard of you before.

STEP 2: Build Trust & Sell Your Core Offer

  • Where Order Bumps and Upsells Actually Add Value. How to increase revenue per buyer in a way that feels natural, not forced or gimmicky.
  • Using Follow-Up to Sell High-Ticket Without Pressure. How immediate and ongoing email follow-up turns buyers into higher-ticket customers without relying on hard closes or constant launches.
  • Why Buyer Lists Compound Over Time. How monthly promotions, intakes, or enrolments convert better when you’re selling to buyers instead of leads.
  • Turning One Buyer Into Long-Term Revenue. How this model compounds over time as more buyers enter the system and every future offer converts more efficiently.

Who This Is For?

This will be most useful if you’re in one of these situations.

 You already have something to sell, but growth feels inconsistent.

You know your product works, but getting new buyers in the door takes more effort than it should. Sales come in bursts, not steadily, and it’s hard to rely on.

 You’ve used free content or webinars, but conversions have dropped.

What used to work now feels less reliable. People sign up, watch less, and rarely take the next step. The effort no longer matches the return.

 You want people who buy, not just more leads.

Growing a list feels pointless if most people never spend money. You’d rather have fewer people who actually buy than thousands who never do.

 You want a front-end that works without constant launches.

You’re looking for something that runs in the background. A system that brings in new buyers without needing hype cycles, live events, or constant pushes.

 You want a cleaner path into your higher-value offers.

Selling bigger programs to cold traffic feels forced. You’d prefer buyers who already trust you, understand your value, and want the next step.
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Backed by our 90 Day Money Back Guarantee. Seriously, if you’re not satisfied for any reason… just email us at support@lowticketleverage.com and we’ll refund you! We’ll even let you keep the eBook.

WHY THIS WORKS NOW

Why Low-Ticket Funnels Make More Sense Today

The way people buy online has changed. Attention is harder to hold, trust takes longer to earn, and most audiences are far more cautious than they were even a few years ago. This has made both extremes less effective. Free offers attract attention but rarely commitment. High-priced offers demand trust before it exists.

Low-ticket sits in the middle. It doesn’t ask for belief. It asks for a small decision.

That decision matters more than most people realise. When someone spends money, even a small amount, they engage differently. They pay attention. They follow through. They’re open to what comes next. The relationship changes because the person on the other side has chosen to participate, not just consume.

From a business perspective, this changes everything. Instead of building lists full of people who may never buy, you start with customers. That makes follow-up simpler, offers easier to introduce, and growth more predictable. You’re no longer trying to convince strangers. You’re guiding buyers.

This is why low-ticket funnels are performing well right now. They match how people want to buy today. Low pressure, clear value, and a natural path forward. When done properly, the front-end isn’t about profit. It’s about creating momentum that carries through the rest of the business.

Everything in this ebook is built around that shift.

A Complete Breakdown Of Everything You’ll Learn Inside The Workshop

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Backed by our 90 Day Money Back Guarantee. Seriously, if you’re not satisfied for any reason… just email us at support@lowticketleverage.com and we’ll refund you! We’ll even let you keep the eBook.

REAL-WORLD RESULTS

How We’ve Used This Model
Across Multiple Businesses

We’ve used this exact low-ticket structure across multiple businesses, niches, and price points. 

In some cases, the front-end was designed to break even. In others, it was profitable from day one. 

The common goal was always the same: create buyers first.

This approach has been responsible for more than $55 million in tracked online sales. 

Not because the funnels were complicated, but because they were simple enough to scale, test, and improve.

The same pattern shows up again and again. 

When the front-end creates buyers, everything that follows works better. 

Email engagement improves. Upsells convert more consistently. Long-term customer value increases.

That’s the system this ebook breaks down.

WHAT YOU GET

Here's What You're Getting
When you GRAB the Ebook

The Low Ticket Leverage Ebook
A concise, structured guide that walks through the full low-ticket model from entry offer to follow-up.
The Funnel Flow Diagrams
Clear visual diagrams that show how each part of the funnel connects, so you can see the system before you build anything.
Front-End Offer Guidance
Practical direction on choosing and shaping a low-ticket offer that’s simple to create and easy for new buyers to say yes to.
Order Bump and Upsell Placement
Straightforward guidance on where these elements fit, what role they play, and how they’re used without adding friction.
A Simple Build Path
A realistic approach to getting a first version live quickly, focused on progress rather than perfection.
How the Pieces Fit Together
An explanation of how a low-ticket buyer becomes a longer-term customer, and how the front-end supports the rest of the business.
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Backed by our 90 Day Money Back Guarantee. Seriously, if you’re not satisfied for any reason… just email us at support@lowticketleverage.com and we’ll refund you! We’ll even let you keep the eBook.

our simple guarantee

If you read the ebook and feel it wasn’t useful, didn’t clarify the model, or didn’t give you a clearer way forward, just let us know.

We’ll refund your purchase.

The goal of this ebook is to be genuinely helpful. If it doesn’t do that for you, there’s no reason for you to keep it. There’s no process to go through and no justification required.

This is meant to be a straightforward exchange.

If it’s useful, keep it. If it’s not, you shouldn’t pay for it.

STILL HAVE QUESTIONS?

FREQUENTLY ASKED QUESTIONS

How long do I get access to the ebook?
You get lifetime access. Once you purchase, you can read it anytime and come back to it whenever you’re building or adjusting your funnel.
What if I don’t have an offer yet?
That’s fine. The ebook walks through how to choose and shape a simple low-ticket offer, even if you’re starting from scratch. If you already have something to sell, the same principles apply.
Is there anything else I need to buy?
No. There are no required upgrades or additional purchases. This ebook stands on its own. Any further training or support we offer later is optional.
Will this still be useful if I already have a course or service?
Yes. In fact, the model works especially well if you already have something to sell and want a cleaner, more predictable way to bring in new buyers.
Do I need to be technical to implement this?
No. The approach is deliberately simple. The focus is on structure and decision-making, not tools or complex automation.
Do I need a large audience for this to work?
No. Low-ticket funnels work with cold traffic as well as existing audiences. You don’t need a following to apply the model.
Is this more for beginners or experienced marketers?
Both. If you’re newer, it gives you a clear framework to start with. If you’re more experienced, it helps simplify and improve what you’re already doing.
What if it’s not useful for me?
If you read the ebook and feel it wasn’t helpful, you can request a refund. The goal is to provide clarity and practical value. If it doesn’t do that for you, you shouldn’t have to keep it.
Do I need ads for this to work?
No. Ads can help scale faster, but they’re not required. The model works with organic traffic as well.

Are You Ready to Apply Low-Ticket Leverage to Your Business?

If you want a clearer way to turn attention into buyers, this ebook lays out the model in a practical, straightforward way.

It walks through how low-ticket funnels are structured, why they work, and how each part fits into a larger business over time. No hype. No pressure. Just a clear explanation of a system that’s working right now.

If that sounds useful, you can get instant access below and read it at your own pace.

Instant Access | Digital Download
Backed by our 90 Day Money Back Guarantee. Seriously, if you’re not satisfied for any reason… just email us at support@lowticketleverage.com and we’ll refund you! We’ll even let you keep the eBook.

The Team Behind This Framework

This eBook was written by Brock Hamilton and Eve Stevenson.

We run a performance-focused digital marketing agency and spend our time building funnels, running ads, sending emails and testing offers across a range of businesses. The low-ticket model outlined here is not theoretical. It’s the same structure we use in live campaigns and refine through real-world data.

We put this ebook together because we wanted a clear, practical way to explain how low-ticket funnels actually work in practice. No abstract strategy. No borrowed ideas. Just a straightforward breakdown of a system we use every day to turn attention into buyers.

Our experience includes:
  • More than twenty-five years combined building and scaling digital products
  • ​Over fifty-five million dollars in tracked online sales
  • Low-ticket funnels used across multiple niches and business models
  • Ongoing testing across traffic, offers, creative, and funnel structure
  • ​Decisions informed by live campaign data, not trends or theory
Everything in this ebook reflects what’s currently working for us and our clients.
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